Digital Marketing
Specialist in Kerala
Digital Marketer • Meta Ads Specialist • Social Media Manager
Hi, I'm Fathima Sana. I work in digital marketing and mainly focus on Meta Ads and social media marketing. I enjoy finding ways to bring more enquiries and leads for businesses through paid campaigns. Every project teaches me something new, and I'm always looking for better ways to improve results.
ROI: 80x
Meta Campaigns
10,000+
Qualified Leads
8 TO 200+
Student Enrollment Growth
10,000+
Qualified Leads Generated
₹4,00,000
Client Revenue Generated
₹20 - ₹30
Low Cost Per Lead (CPL)
About me.
A digital marketer with roots in startup growth and hands-on execution
Professional Summary
I didn't plan to work in digital marketing.
My journey started in a startup as a Student Coordinator. While working there, I became interested in how businesses attract customers online. That curiosity led me to the marketing team, where I started learning Meta Ads, content marketing, and lead generation through real projects.
Since then, I've worked with businesses in different industries, testing campaigns, learning from results, and improving with every project. I'm still learning every day, and that's one of the things I enjoy most about this field.
Why work with me?
-
FUNNEL-FIRST STRATEGY
I don't just run ads; I design full-funnel workflows that capture, warm, and convert leads automatically.
-
DM & CRM AUTOMATION
Inbound leads shouldn't go cold. I set up automated DM systems to nurture queries instantly.
-
BUDGET OPTIMIZATION
Every rupee counts. I constantly run A/B copy and audience tests to keep Cost Per Lead (CPL) as low as ₹20.
SERVICES.
Full-service campaigns designed to scale your brand and generate high-intent leads
Meta Ads Campaigns
Advanced Facebook and Instagram ad management. This includes custom audience targeting, pixel integration, retargeting funnels, and continuous performance optimization.
- Custom Audience Segmentation
- Meta Pixel & A/B Testing
- Dynamic Retargeting Funnels
Lead Gen & Funnels
Building end-to-end sales paths designed to convert cold audiences. Experienced in creating low-commitment entry offers that scale customers into high-value products.
- Low-cost entry-point funnels
- WhatsApp & DM Automation
- Lead Nurturing Workflows
Social Media & Content
Instagram growth planning, theme-based video content strategy, and viral challenges. Orchestrating content calendars that drive real community engagement.
- Viral Contest & Challenge Ideas
- Video Content Collaborations
- Inbound Community Management
Performance Analytics
Clean performance reporting that explains exactly what works and why. Translating click-through rates, ROAS, and cost-per-click metrics into actual business profit.
- Weekly ROI & ROAS Reports
- Audience Demographic Insights
- Ad Copywriting Analysis
MY JOURNEY.
Real experience driving growth for startups, service agencies, and local creators
Digital Marketer & Ads Consultant
Managing comprehensive advertising pipelines for local service businesses across diverse sectors: bridal makeup, photography studios, beauty spas, and travel operators.
- Worked with clients like Lakshmi Bridal Makeup, Gloss Wedding Photography, Midukki Makeup Studio, and Blue Star Cruises to design tailored Meta campaigns.
- Generated 40+ high-quality WhatsApp leads on a modest ₹2,000 budget with a CPL (Cost per Lead) of just ₹20–30.
- Got clients through cold calling, led sales conversations, client onboarding, ad copy writing, and audience targeting.
- Started with awareness campaigns to build visibility, then shifted focus to active lead generation.
Digital Marketing Executive
Joined as a student coordinator when the academy had only 8 enrollments, moving into digital marketing to engineer growth strategies.
- Spearheaded paid and organic campaigns that scaled student enrollments from 8 to 200+ in under a year.
- Outlined a ₹5,000 / 21-day low-friction introduction program to successfully convert cold traffic into premium packages.
- Produced over 10,000 leads through funnel strategies.
- Configured DM automation, managed Instagram challenges, and hosted webinars to build deep user trust.
- Constructed an active online community of 1,000+ students from scratch at zero ad cost.
MY TOOLKIT.
The platforms, strategies, and creative tools I use to execute campaigns
Advertising & Strategy
Execution & Tools
Bachelor of Technology (B.Tech)
Electronics & Communication Engineering
GEC Kozhikode, Kozhikode, Kerala
Let's craft your next campaign.
Have a project in mind, need to optimize your current ad spend, or want to discuss a full-time role? Drop a message!